CASE STUDY: KINGS DRYWALL LLC
Built to move fast.
We helped Kings step into their true identity with a bold new rebrand. Then we 5x'd their qualified leads and grew bid opportunities 12% year-over-year.
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12%
increase in qualified bid opportunities year-over-year
$3MM
qualified bid pipeline generated
32
new ideal client relationships
$7MM
revenue generated in lifetime client value
400%
increase in qualified leads per month
23%
positive feedback conversion
$129
cost per new relationship
4 mo.
timeline
The challenge
Kings Drywall was doing incredible work, with production-level speed and exceptional quality. After a strong focus in residential work, it was time that he wanted to break into the commercial sector with a game-plan.
Their CEO Ernesto Fuentes Jr. was stuck in the referral trap, waiting for the phone to ring without a consistent way to source better projects. That uncertainty was keeping him from the bigger commercial work he was built for.
The approach
We brought in our sales and marketing teams with one mission: ending Ernesto's uncertainty through predictable growth.
Direct outreach
Our sales team started reaching out directly to the commercial GCs and developers Ernesto wanted to work with, getting him in front of decision-makers on active projects before bid lists closed. Within weeks, he was receiving consistent invitations to projects he never had access to before.
Fresh Rebrand
Meanwhile, our marketing team rebuilt his entire brand presence with a sharp new identity, a website that commands attention, and a LinkedIn strategy that positions him as the go-to drywaller in his area. When GCs looked him up after our outreach, they saw exactly what he is: the premium choice. That combination turned four months into $3 million in opportunities.
The results
Controlled growth
Ernesto was finally controlling his pipeline instead of reacting to it. Within two months, he was getting invited to bid on ideal projects that matched his capabilities, not just whatever happened to come through the door.
Presence
The rebrand and website became Ernesto's competitive advantage. When GCs researched him after our outreach, they saw a company that looked like it belonged on their biggest projects, and that perception alone opened conversations that would've never happened before.
Ownership
We built the entire Growth Architecture for him: the CRM tracking every relationship, the outreach sequences, the brand assets. He owns all of it completely, and it keeps working whether we're there or not.
Predictability
Ernesto went from hoping the phone would ring to knowing exactly where his next quarter's revenue is coming from. That shift let him focus on long-term strategy again instead of just surviving.
“Sunrise really gets the feeling of who we are and what we're doing. They're really going to have a long-term impact with getting us those bigger, more profitable commercial projects, and that's why I went with them over other short-term options. They're doing a great thing and I'm happy to be working with them because I know it's money well spent.”
Ernesto Fuentes
CEO, Kings Drywall LLC
Logo Implementation
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Social Media Graphic
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