CASE STUDY: DELTA FAMILY COMPANIES
Engineered from all angles.
We generated 16% of the annual revenue for Delta Family Companies in just 8 months with sales, marketing, and software working as one unified system.
25%
increase in qualified bid opportunities year-over-year
$15.55MM
qualified bid pipeline generated
$1.2MM
in closed projects
$20MM
revenue generated in lifetime client value
12x
roi
200%
increase in qualified leads per month
16%
of annual revenue from systematic outreach
8 mo.
timeline
The challenge
Despite their stellar 50-year track record, strong portfolio, and great relationships with past clients, Delta found themselves stuck in an uncomfortable position: feast or famine project cycles, never quite knowing where the next job was coming from.
Every quarter felt like starting over, and the stress of that uncertainty was keeping their CEO, Aaron Baggaley, up at night. Co-owning and running the company with his siblings, Aaron still felt the pressure of creating lasting growth directly on his shoulders.
Growth was happening, but it wasn't predictable... and he couldn't build a legacy on chaos.
The approach
We brought in our sales, marketing, and software teams to build what we call Growth Architecture: a coordinated strategy to generate qualified project opportunities, help reposition Delta's brand, and give them complete visibility into their operations.
The results
Hundreds of new relationships
Delta's sales & estimating team started getting in front of the right developers, architects, and property managers before projects went out to bid. Within months, they had 100+ new relationships with companies who actually wanted to work with them.
Growing brand awareness
Their unique, minimal approach to branding already positioned Delta as the premium choice for clients. Our marketing team built on that foundation, creating branded content for their audience that started opening doors to bigger, better projects.
Full visibility
Our custom software capabilities gave Delta something they'd never had before: complete transparency and customizability, without the exorbitant fees. Every opportunity, every conversation, and every task was now visible in one place.
Deals in motion
$15MM in qualified project opportunities, 20+ direct bid requests, and over $550k in new revenue in eight months. But more than that: Aaron finally found a path to predictable, sustainable growth.
“Sunrise have been crushing it. We're super excited about the work they're doing, and I think we'll continue to work together for a long time.”
Aaron Baggaley
CEO, Delta Family Companies
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