CASE STUDY: BREAKTHROUGH LIGHTING
Confidence through clarity.
We helped Breakthrough Lighting achieve 20% year-over-year growth during one of the toughest market years on record, while building a bold new brand that matches the concierge-level service they deliver.
75%
increase in net new relationships
$10MM
qualified bid pipeline generated
20%
YEAR-OVER-YEAR GROWTH
$5MM
revenue generated in lifetime client value
192x
ROI
250%
increase in qualified leads per month
$96
cost per new relationship
9 mo.
timeline
The challenge
Breakthrough Lighting's Principal, Joe Pineda, had hired business development managers before we came in, but their approach was scattered. There was no real system or strategy behind it.
The lighting market was in chaos with tariffs, widespread uncertainty, and projects getting put on hold left and right. Joe was watching his competitors either freeze up or burn cash on the wrong moves.
And underneath all of it? The stress of not knowing where the next wave of work was coming from, wondering if things would work out or if he'd wake up one day with nothing lined up.
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Lighting Brochure
The approach
We brought in our sales and marketing teams to build Joe's new Growth Architecture: a coordinated sales and marketing strategy that would bring him consistent deals. Our sales team ran systematic campaigns targeting electrical contractors, interior designers, and architects across the nation. Meanwhile, our marketing team refreshed his brand identity, created email content that resonated with his audiences, and positioned him as the concierge lighting partner clients didn't know they needed. Within weeks, opportunities started coming in. We'd created a predictable growth engine that worked even when the market didn't.
The results
$2M growth in a down market
$10MM in qualified opportunities, 30% more relationships than they'd ever generated organically, and $2MM year-over-year growth despite the market falling apart around them.
Higher efficiency
We did more with less. Fewer emails were going out, but conversion rates were higher, targeting was better, and suddenly Joe was getting access to bigger clients and contractors he'd never been able to reach before.
Dedicated strategy
We became one of the three legs holding up Joe's entire growth strategy alongside his CRM and operations systems. He wasn't wondering what was happening anymore: he could see it, track it, and trust it.
A clear path to growth
Joe said it himself: we came in, cleaned up the mess, and made everything more effective. Instead of being stressed about where the next project was coming from, he was finally able to focus on the work he actually loved doing.
Engineered growth.
Far beyond just sales or marketing services, we built Growth Architecture specifically for Joe's business: fully integrated growth systems he could see working in real-time and would own forever. The same system works for anyone ready to trade stress and guesswork for predictable, sustainable growth.
“Sunrise are very thorough in their methods – they're not going to leave any stone unturned so that they can craft the best possible message for your target customers. It's a really good process that they have, and so far, the results they've delivered for me have been right on point. I can't say enough good things about these guys.”
Joe Pineda
Principal, Breakthrough Lighting
Light up your world.
Start with a 30-minute strategy session. We'll map out exactly what Growth Architecture looks like for your business, and you'll walk away knowing the exact process whether you work with us or not.